Capital One wanted to highlight parenting and vehicle safety tips in a way that didn’t feel like a lecture. Enter The Car Mom—an influencer with a loyal following and a knack for turning car seat demos into must-watch content. Their goal? Capture an event in St. Louis that let real families explore vehicles in a sales-pressure-free environment, all while producing engaging, helpful video content.
Conference Coverage, Crew Coordination
We brought in our video production team—including drone operators, audio techs, and camera crew—to capture the magic. Our team flew out to St. Louis, partnered with local crew, and covered every angle of the live event. Challenges included navigating a new city and syncing with a separate marketing team mid-campaign—but hey, that’s just another Tuesday in the world of branded content.
Viral Results on Four Wheels
The project was a hit, with at least one video crossing the million-view mark on social media. And thanks to the hyper-targeted safety content, the impact continues as new parents search for vehicle tips online. Great content + great timing = long-term brand reach.
